BUSINESS OWNER: SALSAS TOLOSA BASED IN GUADALUPE, ZACATECAS

“We started with the goal of having a better income for the family”
—María

HOW WAS THE IDEA BORN?

It started when we were cooking salsas for family consumption. Our recipes were a mix of different ways to make salsas across the country, specifically from Yucatán, which gave different flavors to our northern salsas. We didn't have much working capital, we sold it ourselves at first and then we achieved selling it in local stores.

Salsas Tolosa has 4 products:

Salsa diabla
Green Habanero Salsa
Red Habanero Salsa
Pickled Conserves

HOW WAS YOUR EXPERIENCE WITH CREA?

We did not have the resources necessary to attend the trainings, and Crea was fundamental in our development because it helped us regarding sales and the commercializing process.

“I'm glad that this kind of non-profit associations exist and that they help us and support us. It's been a huge step for us getting involved and learning if our product is good or not in the market.”

TOLOSA SALSAS' DIFFICULTIES

“We have many difficulties and challenges, we are a creative business with drive and iniciative and that wants to take risks" - María

Get into department stores
Have better and bigger infrastructure and the opportunity to buy machinery
Get a specialized machine to be able to produce more